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About
Experience and strategies to unlock your brands potential
I am a skilled strategist with a passion for creating innovative strategies that captivate audiences. Over the years, I have worked on a variety of projects including brand development and refinement, website creation, video production, and digital experiences. I have experience with a variety of different marketing capabilities including branding, strategy, digital marketing, website design, SEO and analytics, content creation, and video production.
As a creative individual, I believe that design is not just about making things look good, but also about creating meaningful experiences for users. My strategies are focused on delivering a message, conveying emotions, and providing an enjoyable experience for users. Feel free to explore my portfolio and if you have any questions or would like to work with me, don't hesitate to reach out.
Thank you for visiting my website and taking the time to learn more about me and my work. I am always eager to take on new challenges and projects, so if you have a project in mind, I would love to hear about it and discuss how I can help bring your vision to life!
Every brand has a story to tell and I can help you tell it
Your Friendly Neighborhood Brand Strategist
Hello, I am Cody Colvin, a seasoned brand strategist equipped with a Master of Science in Creative Brand Management from Virginia Commonwealth University Brandcenter. My fascination with the business industry and how consumers perceive different products started at a young age. Witnessing my first advertisements as a child sparked my interest in creating impactful ads, which has been a driving force my life ever since. This passion has led me to pursue a career in marketing and branding.
As a child, I was known for my entrepreneurial spirit and was always looking for ways to get people to buy products. I would frequently set up pop-up shops and events outside my house and create various different flyers to promote them. Whenever someone passed by, I would engage in conversations to understand their thoughts and then utilize my persuasive abilities to convert them into a satisfied customer. Additionally, I would seek out opportunities to help others grow their business and gain more customers.
One particular incident from my childhood that fueled my enthusiasm for advertising occurred when my school organized a fundraising event. Wanting to contribute, I took the initiative to create advertisements for the event. The school was so impressed with my work that they chose to utilize it as their official promotional material. This experience not only showcased my talent but also solidified my passion for the world of advertising.
Ever since I enrolled in my first marketing class during high school, my passion for advertising has flourished. I became captivated by the intricacies of consumer psychology and the factors influencing their purchasing decisions. This fascination has only grown stronger over the years, propelling me to pursue a Master's degree in branding and establish a career in the advertising industry. Continuously striving to expand my skills and knowledge, I dedicate my free time to obtaining certifications that enhance my expertise. Additionally, I engage in freelance work to assist brands in their growth and strive to make a lasting impact in the field.
Today I bring that passion along with my knowledge and experience to help transform brands and create strategies that will resonate with their customers.
Meet Cody Colvin
With over six years of experience in strategy and the marketing industry, I am a skilled strategist who is passionate about creating innovative marketing that captivate audiences. I have worked with numerous clients solving a variety of different challenges, and am always looking for new challenges and projects to take on.
Education
VCU Brandcenter
M.S. Business & Branding | Creative Brand Management
Virginia Commonwealth University
B.S. Business | Business Administration & Management
Certifications
• Fundamentals of Digital Marketing
• Google Ads -Measurement
• Google Analytics
• GA Individual Qualification
• Google My Business
• Manage Campaigns in Search Ads
• Search Ads 360
HubSpot
• Content Marketing
• Digital Advertising
• Digital Marketing
• SEO
• Social Media Marketing
Experience
Brand & Marketing Specialist
Freelance | 2023 - present
Business Analyst
ECS | 2023- present
Brand Strategist
Talk 19 Media | 2021 - 2024
Creative Brand Assistant
Talk 19 Media | 2020 - 2021
Brand Strategy Consultant
Virginia Film Office | 2019 - 2020
Brand Consultant
RVA Theater Alliance | 2019 - 2020
Skills
• Branding
• Strategy development
• Digital marketing
• Brand briefing
• Website Design & Development
• UX/UI Design
• SEO
• Data analytics
• Social media marketing
• CSS & HTML
Tools
• Google Analytics
• Google Search Console
• Canva
• WordPress & Squarespace
• Microsoft Office Suites
• Simmons MRI
• Adobe CC
• Buffer & Hootsuite
• Trello & Jira
• Mintel
