Work

Cody Colvin: VCU Brandcenter Project Swiss Miss

One major challenge that brands face is how to keep people excited about them, while still staying true to the brand.  For this project, my team and I were asked to bring new life to a mature brand by creating an intricate campaign and helping them launch a product that would build excitement for the brand.

Brands today are always looking to see how they can grow while also making a difference in the community.  The goal of this assignment was to find a way for the Beyond Meat brand to expand itself beyond traditional advertising.  We were responsible for expanding what Beyond Meat already does and develop a way that they could be more useful or beneficial for the world or a community.  Then we had to create a way to convey their messaging to consumers.

For my thesis, I was responsible for finding a client I was interested in and tasked with helping them overcome a challenge.  My client presented me with the job of finding a way to increase the film industry in Virginia and present them with a strategy that they could implement.

This assignment required that each group help develop, bring to life and launch a new entertainment form. We were tasked with creating a self-help comic book. The comic book had to be for teenage girls between the ages 13-17 years old.

Cody Colvin: VCU Brandcenter Project Scholastic
Cody Colvin: VCU Brandcenter Project REI

REI is an outdoor retail chain that sells a variety of gear along with offering educational classes and trips. Due to REI's diverse offerings, REI has become the nation's largest co-op. Although REI does tremendous business they have been looking for new markets to grow in. My team and I were tasked with helping REI discover how they could expand their market share among Asian American's.

© 2018 Cody Colvin

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