© 2018 Cody Colvin

Thank you for visiting!

Projects

Screen Shot 2020-03-20 at 8.19.02 PM.png
REI1_edited.png

REI is an outdoor retail chain that sells a variety of gear along with offering educational classes and trips. Due to REI's diverse offerings, REI has become the nation's largest co-op. Although REI does tremendous business they have been looking for new markets to grow in. My team and I were tasked with helping REI discover how they could expand their market share among Asian American's.

This assignment required that each group help develop, bring to life and launch a new entertainment form. We were tasked with creating a self-help comic book. The comic book had to be for teenage girls between the ages 13-17 years old.

Comic Book copy.022_edited.jpg

One major challenge that brands face is how to keep people excited about them, while still staying true to the brand.  For this project, my team and I were asked to bring new life to a mature brand by creating an intricate campaign and helping them launch a product that would build excitement for the brand.

Brands are always looking to see how they can grow.  The goal of this assignment was to find a brand that we felt could expand itself beyond traditional advertising.  We were responsible for choosing a brand that we felt was being socially responsible and then create a way that we could convey that to consumers.

For my thesis, I was responsible for finding a client I was interested in and tasked with helping them overcome a challenge.  My client presented me with the job of finding a way to increase the film industry in Virginia and present them with a strategy that they could implement.