Tatiana Duchak, JD, LCPC

Given the sensitive nature of mental health, my objective was to craft a branding and website that would instill a sense of tranquility and support. To accomplish this, I collaborate closely with the client to get an understanding of their vision for their brand and what they wanted it to achieve.​​ With this understanding, I proceeded to develop a brand identity that would reflect the client's empathy, knowledge, and refined methodology. This process included assisting them in formulating their mission statement, crafting their messaging, refining service offerings, identifying their target audience, and designing their brand logo and digital marketing materials.

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When it came to building the website, I carefully considered the type of content to include and the overall consumer journey. It was crucial to highlight the client's distinctive background and approach, so I collaborated with them to produce content optimized for search engines that would underscore these aspects across the site. Additionally, I ensured that each page featured a call to action button to direct visitors to the contact page, facilitating appointments with the client. When it came to the website's design, I aimed for a color scheme, typography, and imagery that would evoke a sense of serenity and sophistication. I deliberately avoided bright, vibrant hues or dark tones, as I believed these could be overwhelming for the audience. Instead, I opted for a subdued color palette, choosing a pastel blue-green shade to convey a sense of calmness and positivity.

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As I continued to work on building the client's brand, I was determined to ensure that every action they took would align with their brand identity. To facilitate this, I also developed a brand style guide and a set of brand guidelines. These guides would serve as a resource for them, helping to inform any design decisions they made, thereby ensuring a cohesive brand image.